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Built for convenience, the app enables carpenters to register with ease, scan QR codes on eligible E3 products to earn reward points, track their points and transaction history in real time, and redeem rewards through an easy-to-access catalogue. It also keeps users informed about exclusive offers, promotional campaigns, product updates, and the latest developments from the brand, bringing rewards, information, and partner engagement together through one seamless digital platform. Designed for transparency, the app simplifies the entire loyalty journey while strengthening E3 Group's relationship with its valued partners.
Commenting on the initiative, Ajay Garg, MD, E3 Group, said,
"Carpenters have always been an integral part of our growth journey. With E3 Rishta, we wanted to create a platform that recognises their contribution while making it easier for them to engage with our brand. The application is built on the values of trust, transparency, and long-term relationships, and reflects our continued focus on supporting the professionals who work with our products every day. The programme focuses on making partner engagement more seamless through a technology-enabled platform. By bringing rewards, product updates, and partner interactions together in one place, it offers carpenters a more convenient and transparent experience."
The initiative forms part of the company's broader effort to strengthen its partner network by combining recognition with technology. The platform has helped E3 Group build stronger engagement with carpenters across regions such as Haryana, Tamil Nadu, Maharashtra, Bihar, Delhi, Rajasthan, Madhya Pradesh, Gurugram and many more across India, creating a more direct and transparent connection with its partners. By bringing rewards and brand interactions together in one place, E3 Rishta is helping create a more rewarding experience for carpenters while supporting the company’s long-term relationship with the professionals who contribute to the growth of the furniture and interiors industry.
As the company continues to expand its presence across India, the E3 Rishta Loyalty App reflects its continued investment in the people who are at the heart of the furniture and interiors industry. By recognising the contribution of carpenters through a simple, transparent, and technology-driven platform, the initiative reinforces the company's commitment to building lasting partnerships based on trust and mutual growth. The E3 Rishta App is available for download, offering exclusive benefits designed for hardworking carpenters and operators across the country.
About the Company:
Founded in 1990 by Chairman and Managing Director Sanjay Garg, E3 Group is one of India's leading manufacturers of interior & exterior building solutions. With over three decades of industry experience, the company offers a diverse portfolio including HDMR MDF, Edge Band, Interior & Exterior Clads, Modular Kitchen & Wardrobe, Hardware, PU Stone, Pet Acoustic Panels, Plywood, ACP, HPL, Artificial Grass, Sports Turf, Exterior WPE Decking, etc. Driven by a strong ' Make-in-India ' vision, E3 Group focuses on domestic manufacturing, innovation, and quality while serving customers through a robust network of over 6,000 dealers, distributors, and retailers across the country. The company is committed to delivering durable, affordable, and high-quality products that meet the evolving needs of architects, designers, builders, and homeowners.
