Cocoon Fine Rugs Weaves Warmth into Winter: A Story of Craft, Comfort, and Conscious Luxury

Mumbai, January 2026 - As winter unfurls its cool breath across our homes, Cocoon Fine Rugs invites you to slip into a quieter, softer world, one where warmth is not switched on, but woven. Their modern and transitional rugs, crafted from high-twist handspun wool and pure silk accents, carry an artistry that feels less like flooring and more like a sensory experience. They glow subtly under winter light, soften footsteps, and lend an unmistakable intimacy to a room turning living spaces into places where the season can be savored instead of endured.

In workshops tucked across India, generations of weavers continue a rhythm that predates modernity itself. Every strand of wool and silk is handspun or hand-carded, giving each rug an individuality that machines could never conjure. The textures, lush, irregular, alive—tell stories of hands that have spent lifetimes mastering the loom. These rugs are destined not just to decorate a home, but to belong to it; to weather seasons, witness gatherings, and mellow beautifully over time.

Cocoon’s craft is intertwined with a profound environmental conscience. With minimal mechanization, the brand sustains one of the lowest carbon footprints in the luxury rug space. Natural fibres, thoughtful processes, and a relentless pursuit of better practices come together to prove that beauty and responsibility can, in fact, be woven from the same thread.

This winter, Cocoon encourages a return to slowness—to evenings spent on soft rugs with a warm drink, to corners that invite lingering, to textures that feel like comfort itself. Let your home hum with a deeper kind of warmth: the kind spun by hand, shaped with intention, and crafted to cradle you through the cold months. In every Cocoon rug lies a winter story waiting to unfold—one of heritage, emotion, and the quiet luxury of feeling truly at home.

About Cocoon Fine Rugs

Founded by Ayush and Smriti Choudhary, each piece at Cocoon Fine Rugs is hand-made and created with love using the finest natural materials including pure silk and wool. With stores in Mumbai, Delhi, Bangalore, Jaipur, and Kolkata, the rugs are a testament to the founders’ commitment to the finest craftsmanship. The signature collections are an influence from founders Ayush and Smriti’s personal travels around the world including Barcelona, Paris, Chicago, and London. Besides carrying its own in-house collections, the brand also collaborates with leading interior designers and fashion houses like Ashiesh Shah, Studio PKA, Falguni Shane Peacock, and JJ Valaya to name a few. We invite you to enjoy our signature range of fine oriental rugs and contemporary carpets in our galleries and assure you, at Cocoon, you will find more than one way to indulge your floor! Discover the perfect rug from the comfort of your home! Connect with our expert online for personalized guidance, and enjoy our hassle-free home demo service—bringing elegance straight to your doorstep.


Availability as follows: 
Cocoon Fine Rugs
Stanley Level Next Khasra No, Sultanpur Crossing, 350/355, Mehrauli-Gurgaon Rd, New
Delhi, Delhi 110030

A - Block Basement, Shiv Sagar Estate,
Dr. A. B. Road. Worli,
Mumbai - 400 018

1/p, No 2-62/a, 4, Gachibowli Rd, opp. to Atrium Mall, Chota, Anjaiah Nagar, Hyderabad, Telangana 500032

Stanley Level Next,1st floor, No. 16/3, 16/4 and 16/5, Veersandra Village Hosur Road Opposite Toll Plaza, Electronic City, Bengaluru, Karnataka – 560100

D-12 Hanuman Nagar, Vaishali Nagar,
Jaipur-302021 

Ground Floor, Aspirations Vintage, 12 Pretoria Street,
Kolkata-700 071

Website: https://www.cocooncarpets.com/