Brace yourself for The Bent Collective, India’s most ambitious design and lifestyle destination. The Bent Chair Group has unveiled its groundbreaking project: a sprawling 22,000 sq. ft. design matrix that instantly establishes itself as India's ultimate hub for luxury interiors and experiential retail. Located strategically on MG Road in New Delhi, this immersive space is far more than a typical store; it’s a curated design ecosystem that brings together all of the Group's signature in-house brands, Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics, and Plum, under one roof for a truly seamless, integrated journey. This powerful consolidation marks a new era in Indian design retail, fulfilling the vision of founders Neeraj and Natasha Jain to create a single, comprehensive landmark for architects, designers, and lifestyle seekers.
At the core of the Collective is Bent Chair itself, the trailblazer known for its bold, edgy, and playful aesthetics. Its three distinct design languages, Neo Maximal, Parisian Classic, and Urban Chic, cater to a wide range of contemporary sensibilities, ensuring everyone from the eclectic to the elegant finds their style. Complementing this vibrancy is Natelier, the Group's dedicated luxury arm. Natelier presents finely crafted, bespoke furniture across three distinct collections, London Manor, Earthy Escape, and Cozy Lodge, each embodying artisanal mastery and timeless sophistication. This intentional contrast allows visitors to fluidly transition from high-fashion statements to luxurious, subtle refinement, all within the same floor plan.
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The sensory exploration extends seamlessly beyond furniture into surfaces and décor with additional divisions. Bent Rugs offers an artistic reimagining of floor coverings, blending traditional weaving techniques with modern patterns and bold motifs. Bent Art provides a gallery-style destination for sculptural décor and limited-edition wall art, allowing for unique focal points. Pushing the boundaries of surface design, Bent Mosaics celebrates intricate craftsmanship through geometric patterns and tactile textures, transforming walls and surfaces into works of art. The experience culminates with Plum, which returns as India’s first décor-meets-dining experience.
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Operating as a café and concept store in one, Plum allows guests to dine amidst and immediately shop for every element surrounding them, from the seating to the tableware, perfectly reflecting the brand’s signature aesthetic.
As Co-Founder Natasha Jain states, "With The Bent Collective, we’re not just launching a store, we’re unveiling India’s largest design destination. It’s a space where furniture, art, surfaces, and dining come together to create an immersive, design-led lifestyle experience."
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Crafted to resonate with global sensibilities while rooted firmly in Indian craftsmanship, the Collective stands as a unique, all-encompassing hub, backed by in-house manufacturing and expert consultations, solidifying its place as a bold step toward the future of experience-driven retail.
