The Future is Served: Tefal Unveils Smart Appliances for the Modern India

Tefal, a leading global brand under Groupe SEB, has unveiled its most extensive product portfolio for India to date at a showcase event in New Delhi. The launch, attended by actor Dia Mirza, highlighted the company's commitment to providing innovative and sustainable solutions for the rapidly urbanizing Indian consumer.

The brand's 2025 lineup is tailored to local preferences and includes a variety of new products. Key introductions feature the PureGrind mixer grinder, the BlendUp personal blender, and new premium cookware like the Revive ceramic and Intensium stainless steel ranges. Tefal also introduced smart appliances such as a dual-basket air fryer and an electric pressure cooker with preset Indian menus. The home care category was expanded with new steam irons, garment steamers, and the flexible X-Force cordless stick vacuum cleaner.

This launch signifies a deeper strategic focus on India for Tefal. The company plans to introduce over 40 new products through 2026, with more than 10 already being designed and produced at its Baddi manufacturing facility. This local production, which includes extensive testing and adaptation for Indian cooking styles, is central to Tefal's promise of quality and durability.

Company executives, including Ashish Kakkar and Jasjeet Kaur, emphasized that this expansion combines global technology with local insights to meet the growing demand for premium, safe, and long-lasting home products. Dia Mirza endorsed the brand's philosophy, noting that its focus on intentional design, durability, and safety aligns with her own values of conscious living.

Ashish Kakkar, CEO, Groupe SEB India, shares “The Tefal Première is not only a showcase of our innovative products but also a representation of our commitment to transforming everyday living through thoughtful design, latest technology, and user-focused innovation. India is a key market for Groupe SEB, and our advanced manufacturing facility in Baddi enables us to deliver globally benchmarked products with full quality control, tested and adapted to Indian homes. As Indian consumers increasingly look for premium products that balance safety, design, and durability, we see a strong momentum in the kitchen and home appliances category. With our differentiated product range, large distribution network, and aggressive portfolio expansion plans, we are well positioned to redefine modern Indian homes.”

Jasjeet Kaur, Vice President Marketing at Groupe SEB India further says“As a flagship brand under Groupe SEB, Tefal brings global innovation tailored to the evolving needs of Indian consumers. We’re honoured to have Dia Mirza - who truly resonates with our philosophy of conscious innovation - unveil our new product portfolio. Our range of powerful mixer grinders, smart cookware, linen care, and intuitive home care appliances delivers safety, durability, and everyday ease without compromise. In a world full of choices, Tefal stands as a brand consumers can trust to get the best out of every day.”

Dia Mirza, Actor and UN Environment Goodwill Ambassador, sharing her thoughts on the unveiling tells, “I believe in choosing appliances that are built to last, conserve energy, and adapt to my conscious lifestyle. Tefal’s thoughtful design—like an electric pressure cooker that shuts off automatically, a pan that tells you when it’s hot, or a vacuum that bends so you don’t have to—blends innovation with intention. It’s not just about convenience; it’s about trust, safety, and wellness for our families. Tefal’s focus on durability, safety, and the use of recycled materials is both responsible and forward-thinking—it aligns with my values and my lifestyle.”

Backed by its parent company Groupe SEB, Tefal will leverage its global expertise and expand its reach in India through more than 10,000 retail points and a robust service network, with plans to enter new categories like coffee makers and kitchen tools in the future.