Trident Group, a global conglomerate
and a leading name in the home textiles industry, today announced ambitious
plans at Bharat Tex 2025, targeting a threefold growth by 2027. This
aggressive growth is fueled by an INR 1000 crore capital expenditure plan for
FY25-26, focusing on sustainability, modernization, and asset enhancement
across its home textiles, yarn, and energy businesses.
A cornerstone of the
growth is the expansion of its domestic home textile brand, myTrident, into the
luxury segment with the launch of LUXEHOME by myTrident. This exclusive new
line caters to discerning customers who appreciate the finest craftsmanship and
unparalleled quality in home textiles. The collection includes a curated
selection of premium bedding and exquisitely crafted towels renowned for their
superior softness, absorbency, and durability. With a price range of INR 4,000
to INR 40,000, LUXEHOME by myTrident offers a touch of refined elegance for the
most discerning homes. This strategic move positions myTrident to capture a
significant share of the burgeoning luxury home furnishings market in India.
Padma Shri Dr. Rajinder Gupta,
Chairman, Trident Group, shared his vision, explains, "At Trident, we are
committed to shaping the future of the textile industry by integrating
innovation and sustainability. Our growth is driven by our unwavering focus on
modernization, value creation, and global expansion. Bharat Tex 2025 is a
landmark event that highlights India's immense potential as a textile
powerhouse, and Trident is proud to contribute to this journey. By investing in
advanced technology, sustainable practices, and market-driven solutions, we are
not just strengthening our leadership position but also redefining the
standards of excellence in the home textile industry."
Neha Gupta, Chairperson, myTrident, highlighted
the brand’s expansion and luxury market entry, says, "LUXEHOME
represents a transformational step for myTrident as we elevate our presence in
the luxury home furnishings segment. By leveraging our heritage of
craftsmanship and manufacturing excellence, we are bringing world-class luxury
to discerning Indian customers. Our focus is on redefining home elegance with
meticulously designed, high-quality products that cater to the aspirations of
modern Indian homes. We’re thrilled to showcase this collection which aligns
with Bharat Tex’s focus on a futuristic and responsible textile industry."
Commenting on myTrident’s growth plans, Rajneesh
Bhatia, CEO of myTrident states, "We
are increasing our retail touch points from the current 7,000 to 10,000. This
expansion will solidify our position as a leading home furnishings brand in
India and broaden our footprint across the domestic market. To drive further
growth, we're focusing on key opportunities in HORECA and institutions, aiming
to increase our market share in these sectors. Additionally, we're exploring
opportunities in corporate gifting, recognizing the immense potential in this
sector. Speed and agility in serving the consumer remain a core focus for the
brand, and thus we are collaborating with all major e-commerce and quick
commerce portals."
Bharat Tex 2025 marked the debut of myTrident's Spring Summer
'25 collection, which drew inspiration from India's rich textile heritage. The
collection took a journey through four eras - Puratan Yug , Veer Yug, Poorv
Aaduhnik Yug, and Unnati Yug- blending traditional craftsmanship with modern
techniques and innovative materials to create a forward-looking vision for the
future of textiles.