In a grand event held at Creaticity's Pune campus. This collaboration marks ILM's official entry into the Indian Creaticity, India's premier destination for furniture and décor experiences, successfully launched its strategic association with Index Living Mall (ILM), Thailand's number 1 & largest furniture and home decor leader market, introducing an extensive range of innovative and stylish home solutions to discerning Indian consumers.
With a legacy spanning over three decades, Index Living Mall has established itself as Thailand's pioneering specialty mall concept, combining furniture, home decoration, and household products under one roof. Since opening its first branch at Future Park Rangsit in 2002, the company has steadily expanded to 32 branches throughout Thailand, demonstrating its proven retail expertise and market leadership. They continue to grow market share which currently stands at 34% share of modern retail within the segment in Thailand. Along with retail stores they have dedicated in-house design teams, along with collaborations with some of the top furniture designers in the world and operate wholly owned manufacturing facilities producing over 70% of the furniture available in stores as well as providing Original Equipment Manufacturer (OEM) to some of the largest furniture brands in the world. Index Living Mall has been the recipient of their Prime Minister's prestigious Award for eight consecutive years. The company also has stores trading under Franchise Agreement Partnerships across Asia, they are present in 6 other countries like Vietnam, Cambodia, Laos, Myanmar, The Maldives, Nepal & now India and have over 14 stores trading with a further 2 stores opening before the end of this year.
This association between Creaticity and Index Living Mall as a dedicated and exclusive franchisee, represents a significant milestone in the expansion strategies of both companies. For ILM, this venture into the Indian market is a key step in its international growth, tapping into one of the world's fastest-growing economies, As a company listed and actively trading on the Stock Exchange of Thailand, ILM brings strong financial backing and corporate governance to this venture. For Creaticity, the alliance enhances its House of Brands portfolio, further solidifying its position as a curator of global lifestyle brands in India. Both brands are synergistically aligned in offering a massive range of products in the furniture and décor categories.
Creaticity, in its 17th year of operations & arguably India’s first and largest multi-branded home retail major is carving a niche for itself amidst a crowded space, that of sharing meaningful knowledge & inspiring the joy of creation to its customers during their home making journey through 100+ regional, national and global brands & 52000 home décor ideas.
It has the vision to enhance the existing space and become a Single Source of Interior Solutions for home makers, architects, interior designers and builders. Committed to continually expanding product categories and services, ensuring our customers have access to everything they need to create their dream homes that are supported by a choice of national and global furniture and décor brands. Apart from a bouquet of regional and national brand choice, the space also is home to global brands like Febal Casa, Alf Italia, Ashley Furniture , Konfor Turkiye, and now Index Living Mall as their latest addition to a reputed House of Brands portfolio among others. Creaticity also offers start to end design solutions, making the brand truly offer product categories, modular furniture, bespoke and custom-made and start to end design and execution solutions.
Dr. Mahesh M, CEO of Creaticity, expressed his enthusiasm about the association, “We are thrilled to welcome Index Living Mall to the country. This association aligns perfectly with our vision of bringing world-class and affordable home furnishing solutions to Indian consumer, beginning with the design -forward and aspirational city of Pune. ILM's innovative designs and comprehensive product range, combined with our deep understanding of the Indian market, will create a unique value proposition for our customers. We're confident that this association will accelerate the organized growth of home furniture and décor retail in India.”
‘Index Living Mall’ is Thailand’s No. 1 retail business in furniture, home goods, and home decor. With over 50 years of business experience, the company has focused on development to remain the top choice for customers by offering high-quality products and services that blend design with innovative technologies. Index Living Mall operates its own manufacturing facilities to meet customers’ home lifestyle needs seamlessly. It is set to introduce a diverse range of furniture collections in India, including living room furniture, bedroom sets, dining room ensembles, home office solutions, and an extensive selection of home decor and accessories. Founded by Mr. Pisit Patamasatyasonthi, the brand has built its reputation on continuous design, innovation, and functionality, creating designs that adapt to evolving modern lifestyles while maintaining a balance of quality and affordability. Their product range includes all living & bedroom furniture categories, mattresses, Office Furniture, Kitchen Furniture & a comprehensive Range of Home Décor, Home Solutions, Bedding & Soft Furnishings.
Mr. Gerard McGurk, Head Of Retail & Commercial Operations of Index Living Mall, commented on the occasion, “India's vibrant and dynamic market presents an exciting opportunity for Index Living Mall. As a consistent market leader in Southeast Asia, we have a deep understanding of customer tastes, and we are proud to bring our innovative designs and comprehensive product range to Indian consumers through our exclusive franchise association with Creaticity. Our goal is to offer high-quality, stylish, and functional home furniture and furnishings that resonate with the tastes and preferences of Indian customers. We believe that our blend of global trends with Asian sensibilities will create a unique and sustainable appeal in the market.”
The target audience for Index Living Mall in
India includes urban middle to upper-middle-class families, young professionals, and design-conscious individuals who value
high-quality, stylish, and functional home furnishings. To reach and engage with this
audience, Creaticity and ILM have developed a multi-channel marketing strategy,
including digital marketing initiatives, experiential retail experiences,
collaborations with local designers, and customer loyalty programs. Index
products will be available online soon.
As part of the launch, Creaticity has unveiled
an expansive and exclusive 32,000 sqft retail showroom of Index Living Mall, allowing
customers to explore and experience their immense range of products. The showroom features immersive
displays that showcase ILM's innovative designs and functional solutions,
catering to the evolving preferences and lifestyles of Indian customers.
Dr. Mahesh and Mr. Gerard echoed that the Indian market is perfectly poised to
embrace the product lines from a reputed brand such as Index Living Mall
anchored by a strong domestic partner in Creaticity. Pune will mark their first large
format store and there are plans to expand across India in a methodical and
systematic manner.
