- Project Location:-Richmond Circle, Bangalore
- Design Firm:-Ds2 Architecture
- Typology:-Commercial
- Text Credit:-Ar.Kritika Juneja
In Bangalore,
India, DS2 Architecture designed the Lexus Showroom, a commercial interior
design project bridging the cultures of Karnataka and Japan. Time, language,
context and ethos are all intertwined in the design. The exterior facade is
influenced by the iconic Lexus grille, which resembles a spindle. This design
makes Lexus more familiar and intimate to the Indian market. It is an amalgam of ideas and cultures.
Designed by
combining elements from Karnataka and Japan, the Lexus showroom is an encapsulation
of time, language, context, and ethos.All elements interact to create Lexus's
brand slogan, "Experience amazing", in unison.
Located in
Richmond circle, Bengaluru, a part commercial and residential area with heavy
traffic, the external façade was influenced by the iconic grill designs of
Lexus cars. An L-shaped trellis encircles the showroom as part of the framework
of the external facade, and the frame extends into the interior as an L-shaped
trellis. By hiding services and maximizing the display area volume, the frame
not only creates an interesting visual dialogue, but also hides services.
There is a
customer zone, a display zone, an experience zone, a wash area, and a mezzanine
floor (incorporating the conference and medical room). A fusion of different
cultures is accentuated and celebrated through myriad elements interplaying in
between these spaces. The Sangam Jali separates the customer area from the
display area, creating an intimate area for customer interactions. The
partition is decorated with patterns inspired by Indian and Japanese greetings,
Namaste and Omotenashi, respectively.
With a spindle identity and terminating as the
Lexus logo, the L palette unit facility becomes a facility desk oriented toward
the entrance. A baffle ceiling is inspired by the headlight profile of the car.
As a strong historic element from “Vijaynagara Dynasty,” the backlight
plexiglass draws inspiration from a provincial-aged jaali pattern.
The mural depicts the iconic stone chariot from Hampi, a UNESCO world heritage site in Karnataka. This light takes inspiration from the body shape of new generation cars. Having a primitive vehicle from the 14th century BC and a hybrid modern vehicle as the inspiration for the mural brings out an interesting visual contrast. It adds a sense of visual contrast, history, and geographic context to the space. A mix of ideas and cultures reflects the roots of Lexus in India and makes it personal and familiar for its new customers.
