LIXIL, the parent company of leading global brands GROHE and American
Standard, has unveiled its state-of-the-art immersive space, ‘The LIXIL
Experience Center’, located near Aerocity, Delhi. The futuristically-created
design hub celebrates the artistry of bathroom spaces, seamlessly merging
luxury and design to deliver unique experiences to the customers.
The LIXIL Experience Center
is conceptualised to elevate the consumer journey, where customers can
experiment with different combinations, textures, and styles to craft their
personalised narrative in luxury bathroom design. Aligned with LIXIL's
corporate mission of "making better homes a reality for everyone,
everywhere," the center is dedicated to enhancing accessibility for the
architecture and design (A&D) community, partners, and end consumers.
Bobby
Joseph, Leader, LWT India and Subcon, says, “With our
headquarters situated in Gurugram, expanding our design and product presence to
Delhi-NCR was the next natural progression for LIXIL. The LIXIL Experience
Center marks a new dawn in our success story. It serves as a creative hub for
our customers, offering them a firsthand experience of what a complete bathroom
created in tandem with our brands Grohe and American Standard could look and
feel like. The objective behind inaugurating these experience centers is to
expand our footprint and establish them as an immersive space, creating a
unique, memorable and insightful experience for architects, designers, builders
and consumers. With our commitment to design, innovation and technology intact,
we are well-positioned to delight our patrons with more such experiential
spaces in the country.”
The LIXIL Experience Center is uniquely poised to resonate with the dynamic lifestyle and design preferences of Delhi-NCR. The brand's strategic entry into the capital underscores its commitment to consolidating its presence across key metropolitan business markets nationwide. Following the success of similar launches in Bangalore and Mumbai, this marks LIXIL’s third such experience center in the past 2 years, underscoring the brand’s commitment to the Indian Market.
