Handcrafted heirlooms that set the stage for generations to come.
Understorey,
a premier Indian luxury rug brand, is all set to take centre stage. With
meticulous craftsmanship and unparalleled attention to research and
development, Understorey is poised to revolutionise the rug industry and become
the go-to brand for discerning homeowners.
Carrying forward the legacy of a four generational engagement with rugs, Understorey blossomed in the premises of the reputed SN Kapoor Exports in Jaipur with a vision to bring the unmatched quality of completely handmade rugs into Indian homes. What sets the brand apart is an unwavering pursuit to craft the highest-grade luxury hand-knotted rugs.
Every Understorey rug is a testament to the legacy of Indian craftsmanship, with skilled artisans meticulously weaving intricate patterns and motifs by hand. With a workforce of 3500 craftsmen, Understorey couples the traditional wisdom of the weavers of Jaipur, with modern designs bringing the age-old craft into the contemporary home.
Understorey enters the market with four distinctive collections: Kintsugi, The Moirai, First Light, and Kinetic Chroma. The collections present a range of designs from traditionally inspired motifs to striking contemporary compositions, offering homeowners a range of diverse choices executed in the highest quality. Apart from its collections, Understorey also works with buyers to create one-of-a-kind pieces.
"We are thrilled to introduce Understorey to the market," says Rahul Kapoor, Co-founder and CEO of Understorey. "We believe every home deserves a touch of luxury, and we are excited to provide homeowners with rugs that truly mirror their individuality. We specialize in crafting bespoke pieces, collaborating closely with designers & customers to create cherished family heirlooms. We operate on the principle that anything you can imagine, we can create."
Discover the world of Understorey and bring bespoke luxury and Indian craftsmanship into your home. Visit www.understorey.in to explore our collection and indulge in the sheer beauty of our rugs.
