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A Sculptural Narrative of Surrealism for a New-age Salon in Hyderabad, India; Void and Form !
In the heart of Hyderabad’s growing tech district, Void and Form by Designery sets a bold new precedent for salon design in India. Spanning 1660 sq. ft in Kokapet, this dual-brand flagship for N Salon and Nailashes—a leading nail-art brand with 70+ locations—challenges every salon design cliché with its sculptural intensity and surrealist sophistication.
Project Name: Void and FormTypology: Salon & RetailLocation: Kokapet, Hyderabad, IndiaArea: 1660 sq. ftContracting Consultant: SamagraSalon Furniture: Marc Salon FurnitureDesign Studio: DesigneryDesign team: Ananya RajInstagram: @designery.inPhotographer: Vaibhav BhatiaText: Tanushree Saluja
Conceived by the Gurugram-based studio Designery—known for its experiential, form-driven approach—the space merges bold architectural expression with minimalist restraint. Set within a premium mall, Void and Form responds to its context with a sense of quiet monumentality, offering a visual and emotional break from the predictable 9-to-5. Given a 16-ft-high volume as its canvas, the design team envisioned the space as an architectural form study—layering monolithic forms, curated textures, and a spatial rhythm that blurs the line between art and utility. The result is a trend-defining, immersive environment that doesn’t just host beauty rituals, it elevates them.
“Retail design has the power to subtly deliver every essential brand message without saying anything,” say co-founders Deeksha Jiwani and Sushant Madan. “We see ourselves less as designers and more as form-finders – crafting spaces that communicate, surprise and stay with the users.”
“Retail design has the power to subtly deliver every essential brand message without saying anything,” say co-founders Deeksha Jiwani and Sushant Madan. “We see ourselves less as designers and more as form-finders – crafting spaces that communicate, surprise and stay with the users.”
A key strength of the project lies in its intuitive zoning and movement design. Upon entry, clients are greeted with a tall, narrow reception flanked by sculptural forms and a welcoming retail display. From here, an orchestrated path unfolds; hair treatment zones are centrally located for efficiency, while nail and lash stations benefit from natural light at the rear. A pair of organic arches frame individual brand frontages, giving both N Salon and Nailashes their own identity, while maintaining a unified visual rhythm. The central freestanding sculptural arch—the showstopper—doubles as an artistic landmark and a semi-private divider for the pedicure zone. Hidden storage is neatly tucked into vertical recesses and under shelves, ensuring operational needs are met without visual clutter. This balance of openness and functionality is consistent throughout the space.
Cocooned in a monochrome shell of earthy-futuristic tones, the salon is defined by a minimal yet strategically layered material palette that brings depth without distraction. There are no superfluous elements—only a deliberate interplay of sculptural form, natural light, and emotional tactility. “Every form brings grandeur, every texture brings belongingness,” says Deeksha. “And in the play of natural light and architectural form, voids become part of the design language.”
Cocooned in a monochrome shell of earthy-futuristic tones, the salon is defined by a minimal yet strategically layered material palette that brings depth without distraction. There are no superfluous elements—only a deliberate interplay of sculptural form, natural light, and emotional tactility. “Every form brings grandeur, every texture brings belongingness,” says Deeksha. “And in the play of natural light and architectural form, voids become part of the design language.”
Customised POP features anchor the space in fluid movement, while stretch ceiling lighting at the entrance mimics the softness of a natural skylight, establishing an atmosphere of serene luxury from the outset. Rustic textured paint in warm brown-pink and cool grey tones pairs seamlessly with muted brown-beige leatherette and brushed gold accents, introducing a quiet sophistication that shifts tonally across zones.
Retail and reception areas create high-contrast drama; the hair zone unfolds in nuanced layers; the nail and pedicure areas—bathed in daylight from the glazed façade—lean into calming greys; and the enclosed beauty room wraps clients in a warm, monochromatic cocoon. Sculptural spheres serve as visual breadcrumbs, orchestrating a cohesive spatial rhythm and reinforcing the balance between the tactile and the abstract. An on-site improvisation during the flooring of the hair zone—where an overwhelming pattern gave way to a spontaneous abstract layout—epitomizes the studio’s adaptive design thinking, turning challenges into defining aesthetic moments.
In the silences between forms, in the volumes that breathe, and in the sculptural gestures that emerge from restraint, the design invites pause, presence, and perception. The “void” is not an absence, but a canvas for emotion—a spatial hush that amplifies every texture, every shift in light, every ritual. The “form” is a quiet assertion—of identity, of movement, of beauty reimagined through architecture. Together, they craft an experience that is both grounding and transcendent. With Void and Form, Designery doesn’t merely create a space for grooming—it shapes a moment, a memory, a mood. A space where beauty isn’t performed, but profoundly felt.
